UPS × IN THE BLK
New York Fashion Week, 2022
For New York Fashion Week 2022, UPS partnered with IN THE BLK, IMG and Color of Change to bring three Black-owned fashion labels to the runway.
Ben Everden, Director · Sofia Dunin, Executive Producer · Tyler Maxwell, Director of Photography · TRVE Creative, Production
We worked with IMG to tell the stories behind House of Aama, KHIRY and Third Crown, directing and producing a series of short films, interviews and portraits that introduced the designers, their work and the businesses they'd built.
From conversations with the designers to the runway at Spring Studios, we documented the people and ideas behind the presentation.
The work formed part of UPS's wider Proudly Unstoppable campaign, recipient of the 2022 ADC Fusion Cube, with TRVE Creative credited as the production company, Ben Everden as Director and Sofia Dunin as Executive Producer.
The work
Direction · Film production · Photography · Interviews · Social content
House of Aama
Ben Everden, Director · Sofia Dunin, Executive Producer · Tyler Maxwell, Director of Photography · TRVE Creative, Production
KHIRY
Ben Everden, Director · Sofia Dunin, Executive Producer · Tyler Maxwell, Director of Photography · TRVE Creative, Production
Third Crown
Ben Everden, Director · Sofia Dunin, Executive Producer · Tyler Maxwell, Director of Photography · TRVE Creative, Production
