Social media management / Photography & content

MIAMI RACKET CLUB

Miami | 2025–Present

Miami Racket Club is a private tennis and social club bringing a fresh perspective to the sport in South Florida. Combining competitive tennis with an appreciation for design, culture and the lifestyle surrounding the game, the club has built a distinctive identity both on and off the court.

TRVE Creative, Creative & Social Media Partner · Ben Everden, Creative Direction, Photography & Content Strategy

TRVE Creative partnered with Miami Racket Club to develop and manage its social media presence, bringing a more considered, editorial approach to how the club presents itself. From creative direction and photography to content strategy, curation and day-to-day account management, our work has helped establish a consistent visual identity and voice for the brand.

Our involvement spans the club's wider calendar, from the All Miami tournaments and seasonal Player Challenges to member experiences, liveball sessions and collaborations with brands including Yonex, On and lululemon.

A highlight of the partnership has been the introduction of lululemon as Miami Racket Club's Official Apparel Partner. We photographed the collaboration, creating a series of images that brought together the club's approach to tennis, fashion and everyday life.

Alongside the creative work, we've helped grow the club's Instagram audience from approximately 9,000 to 16,500 followers, strengthening its digital presence and introducing Miami Racket Club to a wider audience of players and prospective members.

The photography featured here comes from our Miami Racket Club × lululemon campaign, alongside selected content from our ongoing work with the club.