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Social media / Content / OpenTable

FORD’S FARM

Miami | 2025–2026

Set on five and a half acres of farmland in Miami's Redland, Ford's Farm is the creation of Michelin-starred chef Jeremy Ford and his longtime friend and business partner, chef Joe Mizzoni.

TRVE Creative, Creative & Digital Partner · Ben Everden, Photography, Creative Direction & Content Production · Sofia Dunin, Production & Digital Communications

What began as a working farm supplying fresh produce to Ford's restaurants has grown into one of Miami's more interesting dining experiences, bringing together celebrated chefs, seasonal ingredients and open-fire cooking for a series of intimate dinners under the stars.

TRVE Creative partnered with Ford's Farm to lead its social media, photography, content production and digital communications throughout the 2025–2026 season. Working closely with Jeremy and Joe, we developed a visual approach that went beyond the food itself, documenting everything from life on the farm and the people behind it to the chefs, preparations and atmosphere of each dinner.

The season brought an impressive lineup of collaborators to the farm, including Michael Solomonov, Tristen Epps, Marc Forgione, Brad Kilgore and the team behind Apocalypse BBQ. Our photography and content followed each collaboration from the fields to the table, capturing the personalities, ingredients and moments that made every dinner different.

Beyond the creative work, we managed the farm's social channels, website, email communications and OpenTable reservations, helping connect a growing audience with the dinner series. During our involvement, Instagram grew from approximately 5,000 to 15,400 followers, more than tripling its audience.

The result was an ongoing body of photography, content and digital work that helped introduce Ford's Farm to a much wider audience while establishing a recognisable visual identity for the experience.

The work

Creative Direction · Photography · Content Production · Social Media Management · Website & Email Communications · Audience Growth · OpenTable Management

5K → 15.4K

Instagram followers during the 2025–2026 season

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